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Digitising – A dark art?

Digitising is often regarded as a dark art – so much so that many embroidery companies outsource all digitising work – often to companies overseas. Here we do things differently.

What is it and why does it matter?

To put it simply, embroidery digitizing is the process of converting artwork into a digital file using software that allows embroidery machines to understand the needle’s path. This process is not automated and in fact, great digitizing is considered an art form if done correctly. Most embroidery machines have software of their own allowing us to control their functions while reading instructions from a file that has been digitized.

Embroidery machines are not able to read the same types of files as your computer can, so you have to digitize your logo in a way that the machines can understand before they can do their job. From a digitizer’s perspective, that usually means taking a JPG or PNG file of a customer’s company logo or artwork and converting it into an embroidery file. The embroidery file type is determined by the type of embroidery machine you will be using.

So what?

Digitising is like painting – each digitiser will approach the same design slightly differently, many embroidery companies do not digitise your design in-house, once you pop in with your logo – its sent off (often overseas) to the cheapest bidder where a ‘professional’ digitiser converts the logo to stitches.

Poor digitising creates poor embroidery, and in almost every case we see of substandard embroidery it can be fixed with decent digitising and a professional well-set-up machine.

The Blackdown difference

At Blackdown Clothing we have in-house digitising software right here in our Devon office, from complex designs to minor tweaks that make the difference between good and awesome all can be done in-house with the click of a mouse, we can try new things, experiment and improve your logo over and over again if we need to to get it perfect before it goes near a garment.

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